============== Page 1/1 ============== I ESSUVEY FINANC Fn i anca i lTm i esMondaySeptember161985 MondaySeptember161985 , 1 11 Movestowardsderegua l to i ninbroadcastingpluszapd i changes incableandsatelitetechnoo l gyareleadingtonewbusiness afa i nceswhichaimtowinpan-European audiences NewerainEuropean television ByRAYMONDSNODDY onminotererest eSdchannels. in providing one B R O AoD C AtS T N Irest GinofBritain thre aesnstuBritish mptionson which thetior Agleth ncen y'sb Oeylabl mpeustosatellite and D B a n d m s t of h e Western wi b e received p e s broadcasting Itreiswill farbe from clegroups ar whether Erousrosproeahdass.The reachpubl edaicsignificant td hu roaulghomes. hdishaerialsat indivis yusetenm isfor basindependent edandthe consette hree any incb service q c e s teles t e d in provi d i n g a service r o a d c a s t e r s , many of which vi s i o n a n d t h e rest of t h e media B u t all over E u r o p e t h e new a imedattheUKmarket. rather than ha vaerm enjoonyed monopolies or d ee veno ltaplqm en ttsiohnasvunanswered eleft fundaofintroduci ng advertising on pan-European n e o p o l i e s over the use m u e s on t h e BBC. of scraacti rcevaiirtw a vquestioned es,are having heesetti nch gis updue of the com-TheITVcompane w hre edtheto rthe confor sum erisextra pre•mTite i sand the thei i e s p as a pay the , whi to report B B C , p e r n a p s in collaboration, n evlenot rbefcoore. 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I t the potential of a c o n t r o l e d era of publ i c service T h i s L o n d o n D o c k l a n d e a r t h s t a t i o n is a vi t al link neat atime when seinlegvilesEuropean market for broadcastingto thenew era Theexistenceofthe commit14.2percent.Themain reason w i t h t e l e v i s i o n a u d e i n c e s i n s e v e n E u r o p e a n countries. t h e i n d e p e n dfrom entlocompl calradio nett i o n c h a n n e l s , t h ose who e n v s i a g e d by s o m e of " limitfor the decl in ew asa fall in European TV t e e and the questi o n marks T h e first c u s t o m e r at B r i t i s h T e l e c o m s ' international w o r k is far e te and p r o d u c e them and for adver. le s s " capaci t y is goi n g to be t h e n u m b e r of subscribers on r a i s e d over the continuation of e a r t h s t a t i o n at N o r t h W o o l w i c h w a s Satellite Telea c o n s i d e r a b l e proporti o n o f its tisers. h aanndne ledsl to ensure that more theorkolsd Redi fnuesidoby ncabl eRobert net-advertising expen Im TV' sotel ew viesre ioonneadvertising v i s i o n w h i c h h a s a n i g h t l y i n t e r n a t i o n a l T V entertainstationsare unaer financial c h will not si m pl y result w n o w o w Mr S u c h rapi d c h a n g e s in techo n p o y l of the conditure inlessgenuine variety. tributoryfactorsbehind the pressure. mentprogramme,Skychannel. n o loagdycand the moves towards Maxwell. A s M i c h e l Cot t a , President of T h e cabl i n g of W e s t Germany b r o a s t n i g deregulation are N e w mul t i c h a n n e l cabl e telec o l a p s e of the £ 5 0 0 m British thre Fere n chthe Hau teAutorite, has inningnospeedupafter aFiguresfor 1983 cn redaditinvgersi new bati usoinns— ess alliances visionhasalsobeenhaving aivsebryeg D B S vent u re i n J u n e . T w o years a g u d , if new medi a are Total 11/ share a f i c o f r insl owstart,caused partly d i f f i c u l t b i r t h in t h e U K , partly a g ounthi sdm othnethR ,Mr Brittan anO N O T H E R PAGES expenditure S t a t e broadcasters' g v i e n a n unfai r advantage over s t a n c e , the m o v e in W e s t Gerb e c a u s e of contradi c tory governb e c a u s e of the difficulties the n o c e at o y a l Television (en) Eb ua rottp ao nm satellite trihsekeof stathe blishtel ed on e snthere is a Society'sCambrd manyandFranceby traditional mB enuttpolicies. leinacdeesrsaof the 1st1aLander proi getelevision Convention leelo s 2TV diversification e vi s i o of tomororere tucg al 83 62 60.0 p u b l i s h e r s i n to cabl e television the i n dustry is about to v n d city t e s found inP thatindependent Bnro a d c a s t television techr o w b e i n g bui l t on the ruins of G e 47.6 programming. r e c e i v e a si g ni f i c ant b o o s t . Five a g r e e i n g a c o m m o n pol i c y on w o u l d be al l o cated two of Broadology:thehuman fac- casterCountryProject Inthepasttwoyears10 newttoday. h e tel e vi s i o n of yesterday and Italy 1 , 2 9 4 45.0 n e w c a b l e st a t i o ns a n d an addiBri t ai n ' s five avai l a bl e DBS t h e n e w media. t o r 2 I r e l a n d 7 5 38.0 c h a n n e s l to match the two ti o nal fi v e c h a n n e s l are due to A c c o r d i n g to s o m e German c h a n n e s l of programmes have Hoom e v i e w i n g : t h e shape RAI Italy Olympus TV In Britain, the future of U K 4 , 2 9 5 31.0 a l r e a d y of f e red to the BBC. start up wi t hi n the next few e s t i m a t e s , • t h e n u m b e r of homes h e n creat e d in E u r o p e and at thpin gnsbroadcasting tocome 2 NOS NorwayOlympus leTV b ronatrd cof astthe n i ghas cticom estage to the S p a i n 9 6 2 30.9 Instead,first theBBC de-months.Yetthelatest audience c a p a b e l of recei v i n g satellite a s t a d o z e n m o r e are on the Em ufro e a c e e pol i al beF r a n c e 1,960 19.0 c i d e d it coul d not launch a r e s e a r c h for cabl e in the UK b r o a d c a s t i n g s h o u l d ri s e to 3.4m way. A new pan-European arkets;cableTV pro- ARD Grmny.Olympus cTV c a u s e of the setti n g up by the G e r m a n y 4,757 15.6 D B S servi c e al o ne and then a d e m o n s t r a t e s what a l o ng way b y the end of thi s year. h a n n e l , O l y m p u s TV funded j e c t i o n s 2 f o r m e r H o m e Secretary, IIr RTE IrelandOlympus b TV lg iu m * 8401 83 11.3 c oenthseorrtthe iumB whi ch brought toEuropeancable television B isie theTrh eeisnutomgo. yfiveofEuropes' public serTheUK:debate intensi-ZDF LeonBrittan, of the Peacock F n l a n d 10.6 g B C , all ITV comG r m n y . 3 Sat b e r of h o m e s conn o t the di s aster it has been v i c e broadcast e rs, opens on f i e s o v e r B B C ' s future 3 C o m m t i e e i n to the future 5nS w i t z e r l a n d ... 476 10.5 p a n i e s and five non-organisan e c t e d to a cabl e network at o ß t e n port r ayed. CIT Research, October 5. ORF A u s t r i a 3 Sat a n c i n g of the BBC. IT V f a c e s strongest-ever N e t h e r l a n d s 1,419 5.1 t i o ns led by Thorn EMI, dea consul t a ncy whi c h has been t h e begi n ni n g of August was p r e s s u r e 3 B y early next year the SRG Swtzrld. 3 Sat D e n m a r k t 2 3 2 0.0 c d i e d after 18 m o n t h s of meetT h e terms of reference of moni t o ri n g its development, 9 0 4 , 2 7 0 , an i n c r e a s e of 3 1 . 1 per Programmes:links channelwillbecarrying fivethecommiteeappear narrow: N orew a ytt 3351 62 0-0 ingsthatthecostsand riskscentsince January. TFI FranceTV-5 s a yasnthat 8.e5 percent of EurobetweenTVandfeature A hoursofprogrammesanighttolookatthestrengthof arguS w d e n 0.0 w e r e too great. p e h o m s are al r eady conB u t over t h e s a m e peri o d the n t e n n e 2 F r a n c e TV•5 filmproduction 4 toovcearW bleetestle ervin§Eiounrooperators all • T r a n s m i t e d f r o m Luxembourg. N o w after two years with m e n t s for and agai n st altern e c t e d to s o m e form of cable p e r c e n t a g e of h o m e s connected 'tSo ercuonnd decrodiscussion. mmercialchannel pending pe.In 3987 Channel4:couldit be- FR3France TV-5 n o tehpinegnconcret eachieved, the nsaadvert tivestoisthe licsponsorship encefee such actuallyfellby1.1percent to itawi l transfer to a di r ect breadcameavictimofits own RTBFBelgium TV:5 c I n d d e n t Broadcasting Autha i n g, and 85githe ving penetration stingby satellite (DBS)subscription. In practice, theorityhasaskedthismonth for1 CONTINUEDONNEXTPAGE Source:AdvertisingAge 1.0044.13, success? ra2t8 e,6for nea wservices of Keyfactors